Maranello has finally gone electric. Ferrari pulled the covers off the Luce — Italian for “light” — at a lavish event at the Vela di Calatrava complex near Rome on May 25, revealing the first fully electric car in the company’s nearly eight-decade history. It is arguably the boldest product gamble the Prancing Horse has ever taken.
The Luce is not a traditional two-seat berlinetta. Instead, it’s a four-door liftback and Ferrari’s first genuine five-seater, aimed squarely at wealthy families who want everyday usability without giving up the badge. Deliveries are scheduled to begin in the fourth quarter of 2026, with pricing set at roughly €550,000 (about $640,000).
Four Motors, Serious Numbers
Under the sculpted bodywork sits a quad-motor powertrain — one electric motor per wheel — producing more than 1,000 horsepower. Ferrari quotes a top speed above 310 km/h (193 mph) and a driving range of over 500 kilometers (around 310 miles), despite a curb weight north of 2.2 tons. The individual wheel motors also enable torque vectoring, which Ferrari says preserves the agility the brand is famous for.
Design duties involved an unexpected collaborator: former Apple design chief Jony Ive and his LoveFrom collective contributed to the project. Inside, Ferrari deliberately swerved away from the all-touchscreen minimalism of Tesla and Chinese EV rivals, retaining physical controls alongside leather, glass and anodized aluminum surfaces. A 600-liter trunk underscores the family-friendly brief.
Swimming Against the Tide
What makes the Luce especially fascinating is its timing. Ferrari is charging into electrification just as Porsche and Lamborghini publicly scale back their own EV ambitions, citing soft demand for high-end electric performance cars. Ferrari’s bet is that its clientele buys emotion and exclusivity first, and powertrain second — and that an electric Ferrari can deliver both.
Skeptics will note that sound and theater have always been central to Ferrari ownership, and no simulated soundtrack fully replaces a screaming V12. But Ferrari has been hybridizing its lineup for years, and the company insists the Luce is a genuine Ferrari first and an EV second.
If the order books fill as quickly as Ferrari expects, the Luce could do for electric grand touring what the Purosangue did for the luxury SUV segment: prove that Maranello can enter a new category late and still dominate the conversation. The first customer cars arrive before the year is out.
Source: CNN Business
